Services | Words and Pictures Marketing

Marketing Consulting

By-the-hour guidance that can include anything from an audit of your current strategy, a hands-on WordPress tutorial so you can manage your own website, or assistance with training or staffing an in-house marketing team.

We can design a comprehensive campaign and oversee every aspect of it — or we can turn you loose to DIY while occasionally swooping in make sure you’re still on track.

SEO & Analytics

You can’t improve it if you can’t measure it. That’s why every program we design includes a solid SEO strategy and a thorough configuration of Google Analytics or other automated marketing analytics tools.

Websites

If you already have a website, we’ll start with a back-end audit to make sure your theme and plug-ins are up-to-date and to determine what elements should be added to best support an inbound marketing program. If you don’t have a website yet, we’ll help you figure out what kind of online presence will best meet your needs. We can design your site, or if you already have a developer in mind, we’ll partner with them to make sure your design integrates seamlessly with your marketing goals.

Content Marketing

A robust inbound program relies on high-quality content — so Words and Pictures relies on high-quality content creators. We work with former journalists and PR professionals who have experience across a broad range of industries, and we match our content creators to our clients carefully because we know that good chemistry makes for good communication.

Graphic Design

Good visuals play a critical role in inbound marketing, so we make sure all of your content is appropriately packaged with high-quality graphic design. Our designers are creative, speedy, innovative and a little quirky. Whether you need a logo, an identity package, Web graphics or an eBook design, we’ve got you covered.

Blogging

Blogging falls under Content Marketing, but it’s also a bit of a stand-alone. Do we blog for clients? Yes, we blog for clients. Do you need a blog? Probably. Well, maybe. We’ll see. A thorough needs assessment is in order first. But rest assured, if you need a blog, you’ll get one.

Social Media

Social media is both art and science. You don’t have to love it, but you do have to do it, regardless of how fuddy-duddy your industry may be. Done consistently and well, social media is a powerful tool that will help you build and sustain your business. We’ll help create your social media presence, and we’ll show you how to automate key aspects of social media management.

"My marketing is
sporadic and ineffective."

A targeted and consistent program will get the best results — but that doesn’t mean it has to be complicated and time-consuming.

We start by assessing your needs, then we’ll a build a program that fits your budget and your schedule.

"I have a website.
Now what?"

We’ll start with a site audit to make sure your site is functioning optimally for an inbound marketing program. We’ll make changes, additions or repairs as necessary, then design a strategy to increase traffic and conversions. Here’s the on-boarding checklist we use with new clients who already have a website.

"My phone rings – but it’s never the right kind of client. Either I’m not what they’re looking for, or they can’t afford me."

When it comes to Web traffic (and phone calls) the only kind that matters is the kind that results in customers. That’s why every marketing program includes a solid measuring and analytics component. We’ll use Google Analytics and other tools to do more of what’s working and less of what wastes your time.