By-the-hour guidance that can include anything from an audit of your current strategy, a hands-on WordPress tutorial so you can manage your own website, or assistance with training or staffing an in-house marketing team.
We can design a comprehensive campaign and oversee every aspect of it — or we can turn you loose to DIY while occasionally swooping in make sure you’re still on track.
SEO & Analytics
You can’t improve it if you can’t measure it. That’s why every program we design includes a solid SEO strategy and a thorough configuration of Google Analytics or other automated marketing analytics tools.
If you already have a website, we’ll start with a back-end audit to make sure your theme and plug-ins are up-to-date and to determine what elements should be added to best support an inbound marketing program. If you don’t have a website yet, we’ll help you figure out what kind of online presence will best meet your needs. We can design your site, or if you already have a developer in mind, we’ll partner with them to make sure your design integrates seamlessly with your marketing goals.
A robust inbound program relies on high-quality content — so Words and Pictures relies on high-quality content creators. We work with former journalists and PR professionals who have experience across a broad range of industries, and we match our content creators to our clients carefully because we know that good chemistry makes for good communication.
Good visuals play a critical role in inbound marketing, so we make sure all of your content is appropriately packaged with high-quality graphic design. Our designers are creative, speedy, innovative and a little quirky. Whether you need a logo, an identity package, Web graphics or an eBook design, we’ve got you covered.
Blogging falls under Content Marketing, but it’s also a bit of a stand-alone. Do we blog for clients? Yes, we blog for clients. Do you need a blog? Probably. Well, maybe. We’ll see. A thorough needs assessment is in order first. But rest assured, if you need a blog, you’ll get one.
Social media is both art and science. You don’t have to love it, but you do have to do it, regardless of how fuddy-duddy your industry may be. Done consistently and well, social media is a powerful tool that will help you build and sustain your business. We’ll help create your social media presence, and we’ll show you how to automate key aspects of social media management.